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Your web site is a way for people to learn more about you, it is not a way for people to find out about you.

If you will be depending on people going to your web site as the result of finding your web site in the search engines, you are doomed.

To get people to your web site, you will have to put your web site address on everything. For example:

• telephone “yellow page” listings and advertisements
• brochures and booklets
• product instruction sheets or owner’s manuals
• product flyers and packaging
• personal and company business cards
• company envelopes and letterhead
• invoices, estimates, and statements
• newspaper advertisements and inserts
• catalogs and order forms
• product labels
• “giveaway” or promotional items like pens or key chains or calendars
• television advertisements
• door hangers

...and everything else you can thing of.

There are also many link and banner exchange programs, pay-per-click advertising on search engines, paid-inclusion, and many, many more “promotional” possibilities. If you want to participate in any such promotional program, it is up to you to investigate each program, weigh the pros and cons of each, then decide which one is right for you and pay your money.

Some examples of paid advertising systems are:

• Google’s Adwords
• Position Technology’s Direct Submit

I neither recommend nor endorse any of these services or systems. They are listed here solely for your convenience.

Feel free to ask for an opinion on a particular service or type of advertising, but I won’t recommend any particular such service, because I don’t know your target audience, your marketing strategy, or your advertising budget.

After (if) you sign up for a service, then contact me and I’ll get it added to your web site.

revised: March 22, 2007

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